Branding: Nike, Oakley, UA

• Nike Brand Marketing Manager - 7 categories

• Oakley Product Line Merchant - 5 categories

• UA ArmourBox Stylist - 5 categories

NIKE

As a Brand Marketing Manager for Nike, I managed the relationship with the consumer at retail. I was the brand voice and created a premium consumer journey for events including the Super Bowl, Nike Women’s Marathon and U.S. Open of Surf. I wrote copy for signage and consumer manifestos, and unified brand messaging through holistic storytelling throughout the marketplace.

OAKLEY

As a Product Line Merchant at Oakley, I drove revenue and margin for five global categories of technical outerwear, performance and lifestyle apparel. I audited samples, assessed fit and delivered high-quality product to the consumer. I partnered with design, development, production, buyers and sales, wrote catalog copy and analyzed consumer data to better understand our target customer.

UNDER ARMOUR

As a stylist for Under Armour, I wrote personalized messages that were sent directly to ArmourBox subscribers across North America. I leveraged my product knowledge and expert athletic styling skills to curate looks that fit the consumer’s lifestyle. I communicated the brand message 1:1 directly to consumers as I introduced them to new product and the seasonal brand stories.